Junior George is a leading kids clothing brand in Sri Lanka. The brand which was created in 1997, is well established among its loyal customer base. However, their lack of digital presence made it difficult for them to reach potential new clients. The rise of the Covid-19 pandemic also limited footfall to their physical stores prompting them to establish the Junior George digitally.
With the heavy restrictions imposed due to the Covid-19 pandemic, 80% of the sales were generated on their website locally. The options of Facebook and Instagram shops further worked in favour of Junior George as product tags made it easier for clients to select the exact clothing item they require.